Carnicon - The Business of Carnival

November 2019
Port of Spain, Trinidad

Carnicon - The Business of Carnival

November 2019
Port of Spain, Trinidad

What is CarniCon?

CarniCon (Carnival Conference) is the unprecedented meeting of global Carnival practitioners and stakeholders to discuss and explore the business of Carnival. The event aims to be the world’s ‘must attend’ event for those who work in the Carnival Industry to come together, exchange insights and learnings, and unlock mutual opportunities.

Through a series of targeted lectures, plenary sessions, workshops, exhibitions, social events and thematic sessions; CarniCon will expose participants to the dynamism that is the global carnival landscape. For the first time, an event will bring together representatives from carnivals around the world such as Brazil, New Orleans, Canada, New York, Germany, Africa, the Caribbean and the extended ‘Trinbagonian’ diaspora; in one united front.

Our Workshops & Events


CarniCon can significantly impact the growth of the global carnival sector as it will, for the first time ever, create a platform for strategic linkages to be made between both private and public entities.

At the CarniCon Trade Village, learn economic best practices from both Carnival and business leaders, while building key business relationships, creating new opportunities and expanding your reach across the world. Pitch existing ideas, develop new ones, expand your clientele – with the direct and indirect movement of a vast range of goods and services, the possibilities for trade partnerships with global contemporaries are endless.


Carnivals around the world represent a fantastic way for visitors to not just enjoy the festival, but to discover and explore the host country.

With annual injections into many related industries, stand-out tourism marketing of Carnivals is integral to the development of key areas of tourism focus such as airlift, accommodation, foreign currency exchange and cultural education.

Hear from marketing experts and festival stakeholders around the world and convert simple interest to active participation and (repeat) attendance to your Carnival or Carnival-related event.

Technical & Events

From road management to stage design, and live event production, each Carnival represents a unique blend of complex technical elements.

Learn from the best in the industry around the world and take your Carnival and carnival event to the next level.

Legal & I.P.

Costume design, pictures, event concepts – who owns them? What are their terms of use?

How do we leverage the value of unique content and Intellectual Property and monetize the unique selling point that is Carnival?

Join the CarniCon legal team to answer these questions and many more that are critical elements to the business of Carnival.

The CarniCon Team

This groundbreaking initiative is being led by three innovators:

Derrick Lewis

Derrick Lewis is one of the Caribbean’s foremost experts in entertainment, experiential marketing and event production. For over 25 years he has pioneered themed-events throughout the region, and has successfully executed countless iconic concerts, conferences, expos, festivals, live television events and mega productions. With a passion for Caribbean identity, he founded the ever-popular Island People brand and started hosting events that quickly became the talk of the town in New York.

After many years of success with Island People, he later evolved his company’s business model to include the production of large-scale corporate award ceremonies, brand launches and motivational events for some of the world’s largest finance, energy, manufacturing and marketing companies. His clients also include prominent conglomerates, government agencies and educational institutions.

Equally passionate about education, Derrick has served on the Board of Governors of the National Institute of Higher Education Research Science and Technology (NIHERST), oversaw the institutional development and launch of COSTATT, and was the elected Chairman of the Trinidad and Tobago Music Company Limited (MusicTT). He has lectured at the Management Studies Department of the University of the West Indies, St. Augustine Campus and at COSTATT. He is currently a faculty member of the Arthur Lok Jack Graduate School of Business and lectures in various courses under the Events Management and Marketing programmes.

James Stewart

James is the Founder & Director of India-based Sports and Entertainment agency Commune, the company behind the creation of the Hero Caribbean Premier League.

As well as continuing to function as Commercial Director of the League, he is a Senior Consultant to both the International Cricket Council (ICC) and International Hockey Federation (FIH), advising on commercial rights strategy and sales.

James is also Director of Mutton Chop Media, a development partner of Conde Nast Entertainment, and divides his time between India and the Caribbean.

He attended Trinidad Carnival in 2017 and somewhere along the road, sun setting in the west, the idea for Carnicon was formed.

Dean Ackin

Dean is the founder of Ultimate Events and Bandleader of TRIBE Carnival.

For over 14 years TRIBE Carnival has successfully produced one of the largest and most successful all inclusive carnival bands in the Trinidad Carnival.

Since inception, their mission has been to deliver the quintessential masquerader experience and they are widely considered pioneers in the business of producing carnival mas bands.

Get Connected

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